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Akintoye, A (2000) Analysis of factors influencing project cost estimating practice. Construction Management and Economics, 18(01), 77-89.

Arditi, D and Mochtar, K (2000) Trends in productivity improvement in the US construction industry. Construction Management and Economics, 18(01), 15-27.

Craig, R (2000) Re-engineering the tender code for construction works. Construction Management and Economics, 18(01), 91-100.

Edwards, D J, Holt, G D and Harris, F C (2000) A model for predicting plant maintenance costs. Construction Management and Economics, 18(01), 65-75.

Fielden, S L, Davidson, M J, Gale, A W and Davey, C L (2000) Women in construction: the untapped resource. Construction Management and Economics, 18(01), 113-21.

Fraser, C (2000) The influence of personal characteristics on effectiveness of construction site managers. Construction Management and Economics, 18(01), 29-36.

Garnett, N and Pickrell, S (2000) Benchmarking for construction: theory and practice. Construction Management and Economics, 18(01), 55-63.

Hughes, W, Hillebrandt, P and Murdoch, J (2000) The impact of contract duration on the cost of cash retention. Construction Management and Economics, 18(01), 11-4.

Kim, J-C, Kim, D-H, Kim, J-J, Ye, J-S and Lee, H-S (2000) Segmenting the Korean housing market using multiple discriminant analysis. Construction Management and Economics, 18(01), 45-54.

  • Type: Journal Article
  • Keywords: Korea; housing; market segmentation; multiple discriminant analysis; strategy; target marketing
  • ISBN/ISSN: 0144-6193
  • URL: https://doi.org/10.1080/014461900370942
  • Abstract:

    The business environment of the Korean housing industry has changed recently from a supplier’s market to a buyer’s. Establishing and implementing proper marketing strategies has increasingly become an important part of the managerial process. This research attempts to offer a characteristics profile and a forecasting model that classify the housing purchase consumers into three groups: a single-family housing purchase group, an apartment housing purchase group, and a non-purchase group. These groups can be classified and predicted by using the discriminant function: a linear combination of demographic, socio-economic, and residential characteristics. Findings in this research can provide valuable information for future efforts in identifying distinct target segments of the Korean housing market.

Treloar, G J, Love, P E D, Faniran, O O and Iyer-Raniga, U (2000) A hybrid life cycle assessment method for construction. Construction Management and Economics, 18(01), 5-9.

Walker, A and Newcombe, R (2000) The positive use of power on a major construction project. Construction Management and Economics, 18(01), 37-44.

Zarkada-Fraser, A and Skitmore, M R (2000) Decisions with moral content: collusion. Construction Management and Economics, 18(01), -11.